Research and planning- the pitch

 

Research and planning- first ideas

1st basic idea that we have all agreed on.

• A young couple have just moved into their first house together
• Everything is on edge, both unsure about the relationship but are too afraid to say anything because they might loose each other
• But surely if you aren't happy with something, you would do something about it, or would you?
• The concept of the film 'Narnia'
  - A wooden wardrobe which leads to another world where she is free from her relationship and the drama within it with her partner.

Starting the video

• Pictures of a happy couple flashing on the screen
• Then the pictures start to have a faster pace the also the pictures start to show anger and perhaps violence.
• The two bullet points above are explanations of the start of the video that we are going to create and it shows how not all relationships are meant to be and also how things and people change within the relationship especially if the relationship to long term.
• After the pictures (about 20 seconds in), the pictures are going to come alive and this leads the women to go into the empty room with only a wardrobe in it at the back of the room
• As soon as she enters, a whoosh of cold wind hits her... something happening
• She investigates the wardrobe, opens it, steps in and gets claustrophobic (fear of having no escape and being closed in small spaces) and begins to panic
• Exits from the back and steps out into the fields with loads of colourful flowers.
• She is not sure about the idea (and she has confused look on her face) and turns around and tries to step back in the wardrobe, feels nothing, turns around, wardrobe has gone.
• She feels free!

Middle section of the video

• Music begins 0 - 10 seconds (no lyrics) into the video she runs as fast as she can with a huge grin on her face to show she is happy and feels free from everything.
• 11 seconds into the song, the singing begins and she instantly stop to a holt and the setting/place changes to the girls singing the first verse of the song.

P!nk- Don't Let Me Get Me

P!nk is a rock artist/ singer. She is wild but her lyrics have mostly got a serious message behind it. Some may think that she seems agressive but i like her for i think that she is honest and speaks her mind via her songs- this maks them powerful and really well remembered.

I expect that her videos are going to be wild and with a fast beat. Also her audience are going to be females age 18+. This is because it is a rock genre and it tends to mostly attract 'adults' rather then teenagers.

In terms of props, i expect her to have a car, have blond/pink hair, guitar and her clothes are expected to be black.

She describes herself as a pop/rock artist

Rock video                                                              

Props

Guitar

Cars

Extreme hairstyles

Quick, upbeat songs

Agression

Violence

It is more realistic

Pop video
Glitzy
Pretty women
More narrative than perfomance based
Clothes are very modern
Clean and perfect

 

Audience research

Audience's preferences/ expectations of a music promo:

Music promo

1) Do you listen to music?

a) Yes

b) No

　

2) Whilst watching a music promo, do you prefer:

a) The video to amplify the lyrics

b) Disjuncture

c) Other- please specify

　

　

　

2) Do you prefer the music promo to contain:

a) More performing

b) More narrative

c) Other- please specify

　

　

　

3) What do you expect whilst listening/watching to folk genre?

　

　

　

4) Where do you usually watch music videos?

　

　

　

5) How often do you watch music videos?

　

　

　

6) What channel do you usually watch music video on?

　

　

7) What device do you watch music promos on?

a) Tablets

b) Phones

c) ipods

d) TV

e) PC/laptop

f) Other- please specify

Feedback:

RESULTS OF THE QUESTIONNAIRE


Question 1

a - 3
b - 3

Question 2

a - 6
b - 0

Question 3

a - 6
b - 0
c - 0

Question 4

a - 2
b - 4
c - 0

Question 5

- Good beat with lyrics
- Catchy lyrics and tune
- To hear the music
- Good lyrics and a good beat
- Guitars
- Guitars, pianos and a catchy love song.

Question 6

- 4x - youtube
- 1x - TV
- 1x - At home

Question 7

- Most days
- 1 - 2 times a week x2
- Most days
- Nightly
- Once a week


Question 8

- Viva x2
- Viva abd MTV
- Dont't watch TV
- N/A
- Youtube

Question 9

a - 3
b - 2
c - 0
d - 2
e - 2


We are going to incorporate our audience’s ideas into your promo by using the information that they have given us from the questionnaire that we prepared and then use it within our promo to make sure that our video is exactly what the our audience is looking for. By doing this, it will increase the target audience and this will lead them to listen to the song over and over and it will become more popualr and increase sales for the band.




Audience Research Methodology (this is what Laura has done)

1. How many people did we answer? Why?

2. How did we find our target audience?

• School?
• Neighbourhood?
• Friends?

3. How did we research our target audience?

4. What were the strangths?

5. What were the weaknesses?

6. How did we approach?




Closed question :'A closed question can be answered with either a single word or a short phrase'.

OR

'A closed question can be answered with either 'yes' or 'no'. '

Using closed questions

Closed questions have the following characteristics:

• They give you facts.
• They are easy to answer.
• They are quick to answer.
• They keep control of the conversation with the questioner.

Open questions :

'An open question is likely to receive a long answer.'

Using open questions

Open questions have the following characteristics:

• They ask the respondent to think and reflect.
• They will give you opinions and feelings.
• They hand control of the conversation to the respondent.

Analyzing our song's lyrics

 

 

Analysing lyrics

Ed Sheeran- You need me, I don't need you