Intertextuality

Intertextuality references to other texts- e.g. TV programmes, films and adverts  

"They are the ideas and images borrowed and repackaged from other text"

 "Can be used for humorous or serious effect"

 Theory:

 John Stuart believes the music promo “incorporates, raids and reconstructs”

 Julia Kristeva “any text is the absorption and transformation of another”

 Film Noir

French ‘Noire’ describes stylish crime dramas and that emphasize on cynical attitudes and sexual motivation. This film is influenced by German expressionism; an artistic movement of the 1910s and 1920s that involved theatre, photography, painting, sculpture, and architecture, as well as cinema.

The setting is usually poorly lit and quite dark, mirroring the name of the title. Film noire is also known for its range of low angle shots and wide angle lenses. The film usually involves flashbacks and other editing techniques that disrupt the narrative sequence.

The Femme fatale

This means fatal woman in French. The film gives the woman a very central role and privileges her as active, intelligent, powerful, dominant and in charge of her own sexuality.

This film intertext with the Music video

Pulp “This is Hardcore”

Links- the setting and the camera angles 

 

This certainly contains a link between the film Noire (the first image), and the music video from the Pulp. This is because both stills show the same camera angle, with the same amount of people. The only difference is that the film Noire was in black and white and the music video had brought it back to life.

The Femme fatal

In the film Noire;

This intertextuality shows the two women that are looking very similar. They are both close up shots, showing cheerful facial expressions. They both have the same haircut and hair colour, expensive- looking clothes which gives them a sense of power. 

Other examples of intertextuality 

Madonna and Marylin Monroe