Illustration
llustration is the simplest and easiest concept to base a music video around as it is just a literal meaning to the song’s lyrics in visual form.
Example:
'Slowly'
'They've tried to teach me how to dance'
Amplification
Amplification is closely related to disjuncture, but amplification is just the enhancement of a concept while still retaining a link to it, this technique works brilliantly in marketing and advertising the band in question. However, it will not work for us as our concept for the video bears no resemblance at all to the song, so it would not work as amplification does.
Disjuncture
Disjuncture is the idea of basically completely ignoring the song’s meaning or concept completely and instead, create a whole new set of meanings or images that can be put to the song, a perfect example of this would be Can’t stop by the Red Hot Chili Peppers. The idea of disjuncture works excellently with our video as the concept we have for the video has no relation to the song or its meaning in any way.
No comments:
Post a Comment