Audience research

Audience's preferences/ expectations of a music promo:

Music promo

1) Do you listen to music?

a) Yes

b) No

　

2) Whilst watching a music promo, do you prefer:

a) The video to amplify the lyrics

b) Disjuncture

c) Other- please specify

　

　

　

2) Do you prefer the music promo to contain:

a) More performing

b) More narrative

c) Other- please specify

　

　

　

3) What do you expect whilst listening/watching to folk genre?

　

　

　

4) Where do you usually watch music videos?

　

　

　

5) How often do you watch music videos?

　

　

　

6) What channel do you usually watch music video on?

　

　

7) What device do you watch music promos on?

a) Tablets

b) Phones

c) ipods

d) TV

e) PC/laptop

f) Other- please specify

Feedback:

RESULTS OF THE QUESTIONNAIRE


Question 1

a - 3
b - 3

Question 2

a - 6
b - 0

Question 3

a - 6
b - 0
c - 0

Question 4

a - 2
b - 4
c - 0

Question 5

- Good beat with lyrics
- Catchy lyrics and tune
- To hear the music
- Good lyrics and a good beat
- Guitars
- Guitars, pianos and a catchy love song.

Question 6

- 4x - youtube
- 1x - TV
- 1x - At home

Question 7

- Most days
- 1 - 2 times a week x2
- Most days
- Nightly
- Once a week


Question 8

- Viva x2
- Viva abd MTV
- Dont't watch TV
- N/A
- Youtube

Question 9

a - 3
b - 2
c - 0
d - 2
e - 2


We are going to incorporate our audience’s ideas into your promo by using the information that they have given us from the questionnaire that we prepared and then use it within our promo to make sure that our video is exactly what the our audience is looking for. By doing this, it will increase the target audience and this will lead them to listen to the song over and over and it will become more popualr and increase sales for the band.




Audience Research Methodology (this is what Laura has done)

1. How many people did we answer? Why?

2. How did we find our target audience?

• School?
• Neighbourhood?
• Friends?

3. How did we research our target audience?

4. What were the strangths?

5. What were the weaknesses?

6. How did we approach?




Closed question :'A closed question can be answered with either a single word or a short phrase'.

OR

'A closed question can be answered with either 'yes' or 'no'. '

Using closed questions

Closed questions have the following characteristics:

• They give you facts.
• They are easy to answer.
• They are quick to answer.
• They keep control of the conversation with the questioner.

Open questions :

'An open question is likely to receive a long answer.'

Using open questions

Open questions have the following characteristics:

• They ask the respondent to think and reflect.
• They will give you opinions and feelings.
• They hand control of the conversation to the respondent.