Conventions of music videos

Camera/ editing

Close up shots- these are quite conventional in music videos because twe tend to use them to emphasize on the syncing, rather then reaction shots that are used in thrillers.

Long shots- in music videos, they are conventionally used to emphasize on the size of something or like in this case, to contrast the lighting against the darkness that sorrounds her. The long shots also help us to create artistic shots- in this case, Lady Gaga is kneeling on her fours in a strange position- but it is effective.

Editing -

 Pace changes every 2 seconds in thsi video- this is conventional because the pace needs to change to the rythm of the song, so it makes sense and it is not just the lyrics that make us move but the rapid change of shots too. PS: i love the way Avril is advertising the quality of the Sony phones here..

Mise-en-scene

Rock- Black eyeshadows, thick black eye liner and lots of mascara. Costumes are generally black with metal studs. Quite a bit of jewelly  and black nail polish is worn. The lighting is conventioanlly dark and gloomy but that depends on what type of rock it is. Rock mostly concentrates on instruments so the props would be guitar and microphone- in this case i think the main focus was the sony experia phone and the glass of water.

 

POP- is a lot more glamorous: the hair is glosier and the make up is a lot more tidier too. Pop gives music a very feminin touch when a woman is singing and popularity and when males are singing. The lighting is usually bright so that we can see the singer very well and so that the best light hits the singer's face so that it looks great on camera.

 

Faulk- is quite down to earth and the singers usually dress that way too. As we can see, the girls are wearing a jean material which is classed as casual and comfortable. The lighting is natural- no over exadurating.

 

 

Conventions of folk genre- ISL work (week 3)