Evaluation 2

How effective is the combination of your main product and the ancillary task?

 These are our completed digipak and magazine advert. They work together, because they have some images in common, in order for people to recognise both and thus buy both. The purpose of magazine ad/digipak is to help to sell the album and buy keeping the same theme; it is easier to look for in the shops or on-line. It also provides us with a picture of the lead singers, which will identify the genre of this song. The leaves and the tree focus on the narrative in the music promo, making the digipak easily recognisable for those who have already seen the music video and would like to buy the ancillary. Therefore each product helps to promote the other. We have created a band identity because we have linked all the images together, so that it should be easy for audience to recognise us.

Also, the writing between the magazine advert and the digipak are the same, creating a memorable link between the two ancillaries. 

Exhibition

The digipak will be seen mainly in the music shops as a tangible product. The magazine advert will also be seen as a tangible product in a magazine. It could also be seen as and downloaded on-line as an artwork. This method would probably get the band more recognised. This could be beneficial because lots of people like to read magazines and there are people out there that like to go to the shops and see something before they buy it. They are both of traditional media, and therefore it may not bring that much attention to (especially young) people’s eyes. However, the New Media consists of YouTube, iTunes, Facebook etc., and these are extremely popular ways of advertising especially between young people. For example, a simple video on YouTube can get more views and likes than in a magazine and this is mainly because YouTube is for free and also, it is accessible from every device, anywhere.

I would choose Kiss music channel to broadcast our music video. This is because kiss itself targets the same audience as our music video. It is also broadcasts a wide variety of music promo and thus it is not focused on one genre. 

I would advertise our magazine cover in a magazine called Q. This is because this magazine advertises and focuses on a variety of genres from pop to folk and rock. It is aimed at our target market (audience 15+).