Evaluation 3

What have you learned from your audience feedback?

We have undertaken many ways to research our target market and our audience. To find out what age we should aim our music video to, we have done a questionnaire asking what age group listens to folk music.

The strengths and weaknesses of a questionnaire are:

It gives us a clear indication in percentage/numbers of the people that enjoy/don’t enjoy music videos, what TV channels they are watching the most and more.

However, it does not provide information such as people’s thoughts and feelings and more in depth information in general to help us satisfy our audience.  Also, although we have tried to give our questionnaires to broad number of people with different ages, it could not be avoided to give most of the questionnaire to people our ages.

We have used Facebook and questionnaire to get audience feedback. These were some of the feedback given back to us. 

Facebook was a great and easy way to get a quick audience feedback. Especially because we have people on Facebook that have commented on this that are our ages and also our target audience. We have also got one person that has commented who is completely biased as she has not seen us working on this production at all and she too gave us a fantastic comment.

However the problem with this was that although some of the people’s comments were unbiased, they are still our ‘friends’ on Facebook and hence, they may not say any negative comments. 

Our research influenced our production because:

We have picked actors so that they match our target market. This is because our actors are of the same age as our target audience so they can relate to one another.  

Most people said that they like to see more upbeat editing to music videos to make them more exciting and this is what we have done.( E.g “why oh why oh why” ). Each “Why” has a 0.2 seconds break in between them.  This is conventional because it adds pace to the music video, making it more pleasing to the audience.

-More audience say that they like a lot of performance in a music promo and thus, we added more performance.

58% of people said that they like that the digipak and magazine advert link together to create a little band family. 

We have also sent the band itself a link to our finished production, but unfortunately, they have not yet responded back via e-mail.